Content-to-revenue audit
A clear view of why your content isn’t landing and what to fix first
Most teams are producing content regularly. But it's genuinely difficult to tell what's helping buyers move forward, what's being ignored, and what's missing altogether. So content becomes something you publish, but not something that moves deals forward.
This audit is designed to fix that.
What this is
A focused piece of strategic work to understand how your content is showing up to buyers and where it’s falling short.
I look at your messaging, your existing content, and how you actually sell, then turn that into a clear set of priorities.
What I focus on
Messaging clarity: does it reflect what buyers actually care about?
Content usefulness: does it help someone make a decision?
Buyer journey coverage: are you supporting people at the right moments?
Gaps and weak spots: what’s missing, generic, or not pulling its weight
What you’ll get
A clear view of what’s working and what isn’t
Specific gaps in your content and messaging
A prioritised plan for what to fix next
Direction you can actually use (not fluff or theory)
How it works
1: Kick-off
We start with a short call to understand your product, your audience, and how you currently sell.
You’ll also share a selection of existing content and anything you feel unsure about.
2: Review
I go through your content and messaging to understand what’s actually landing and where the biggest gaps are.
The focus is on how your content shows up to buyers, not just what’s being published.
3: Recommendations
I pull everything into a clear set of priorities, so you know what to fix, what to create, and what to stop doing altogether.
4: Walkthrough
We talk through the findings together, so you leave with a clear direction and no loose ends.
Timeline and investment
Timeline: 1-2 weeks
Investment: £2,000 (single price)
This is a focused piece of work designed to give you clarity quickly, without dragging things out or overcomplicating the process.
No long timelines, no bloated reports. You’ll come away with a clear view of where your content is falling short and what to fix first, so you can move forward with confidence, knowing what’s actually worth doing next.
Next step
If this sounds like what you need, the next step is a short call to talk things through. There’s no obligation at all - if it’s not the right fit, I’ll tell you that too.